A link’s appearance affects whether users click. Branded domains, relevant slugs, and secure HTTPS create trust signals. Users are more likely to click when they feel safe and confident in the link’s destination. Example: A healthcare company launched care.link/tips links for sensitive advice articles. Engagement increased because users trusted the branded links. Step-by-step: 1) Review all links for clarity and security. 2) Replace generic shorteners with branded options. 3) Educate your team on best practices for slug creation. 4) Monitor changes in engagement rates. Summary: Trustworthy short links foster user confidence and higher click-through rates. short url